How True Classic Turned 40+ Disconnected Tools Into One Intelligent Data Ecosystem

1,000+
Hours Saved by Automating and Unifying True Classic’s Data Stack

About

True Classic, a premier men’s apparel brand, scaled from $2M to over $300M in revenue within five years. As a global e-commerce leader, optimizing logistics costs and accuracy was critical to sustaining its rapid growth.

Saras improved nearly all our business functions. Specifically, the ability to segment and analyze our customers with precision has been a game changer. Being on the front lines of this initiative—turning fragmented systems into a seamless, insights-driven ecosystem—has been an incredible experience.
Nadine Elway
Director of BI & Data Engineering

The Outcomes

  • 1,000+ hours saved annually through data automation
  • 40+ systems unified into a single analytics ecosystem
  • Faster financial forecasting and inventory planning
  • Real-time decision-making across marketing, ops, and leadership
  • Improved retention insights through customer-level analytics

True Classic turned operational chaos into clarity by automating reporting and unifying its data stack.
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The Challenges

  • Data fragmentation across 40+ systems
  • No unified customer view for LTV and segmentation
  • Fulfillment and inventory data delayed or siloed
  • Lack of visibility for finance teams on revenue and cost drivers
  • Manual reporting across departments led to inefficiency and bottlenecks

    • The Solution

    Saras deployed a centralized data platform using Saras Daton, integrating data across Shopify, Amazon, Walmart, NetSuite, ShipBob, ad platforms, and more. The solution enabled:

    • Near real-time visibility into customer behavior and inventory
    • Cohort-level analytics for retention, LTV, and segmentation
    • Automated financial reporting and forecasting
    • Scalable infrastructure for omnichannel decision-making
    • Elimination of manual reporting across functions
    Location
    Los Angeles, California
    Industry
    Apparel
    Goals
    Unify 40+ systems and save time across teams to enable faster, smarter decision-making.
    Integrations
    Amazon, Shopify, Walmart, Netsuite, Klaviyo

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