How Epallet Fixed GA4 Tracking and Boosted Paid Media ROI with Saras Analytics

Epallet is a B2B wholesale ecommerce platform that simplifies the bulk buying process by connecting sellers and buyers through a digital-first experience. With 10,000+ SKUs and partnerships with brands like PepsiCo, Conagra, and Campbell’s, Epallet is modernizing how wholesale distribution is done without warehouses or fleets.

• Accurate revenue and conversion tracking restored in GA4
• Paid campaign ROI measurability fully unlocked
• Deep insights into customer behavior informed future marketing
• Data now drives campaign decisions across teams

Epallet turned a costly tracking blindspot into a high-performance growth engine.
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• Transactions and revenue were not attributed in GA4
• GA4 tags and data layer were misconfigured
• Marketing teams lacked confidence in campaign performance
• Inability to optimize ad spend without reliable attribution

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Saras Analytics conducted a full audit and overhaul of Epallet’s tracking infrastructure:

• Optimized and repaired the GA4 data layer and GTM setup
• Re-implemented essential Google Ads and Paid Social tags
• Enabled accurate event-level tracking and attribution
• Integrated advanced metadata to improve insights across GA4 and Ads
• Set up real-time monitoring to ensure continued accuracy and ROI optimization

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