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About
BPN is a performance-focused supplement brand built for athletes, military members, and fitness-driven individuals. Known for its high-quality products and loyal subscriber base, BPN leverages data to create a personalized experience across ecommerce and subscriptions.
They proactively identified and built a tracking system for us to identify high value customers that had recently churned. Our customer success team was able to launch a hyper-targeted outreach program that resulted in a significant uptick in retention.
Josh Holley
CFO, BPN
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The Outcomes
- $900,000 incremental revenue through subscription reactivation
- 12% re-purchase rate from lapsed but high-value customers
- Centralized customer profile intelligence for strategic planning
BPN turned lost subscribers into a high-value growth channel.
Want to drive revenue through smarter reactivation? Download the full case study now.
The Challenges
- High churn among top-tier customers
- Inability to target lapsed subscribers with precision
- Fragmented customer data across platforms
- Lack of insights into subscription drop-off behavior
The Solution
Using Recharge’s subscription data, Saras Analytics built a Customer 360 model capturing subscription patterns, purchase behavior, and engagement signals.
This enabled:
- Weekly outreach to high-value churned customers
- Behavior-based personalization for reactivation campaigns
- Centralized customer intelligence for future planning
Location
Round Rock, Texas
Industry
Supplements
Goals
Reactivate high-value churned subscribers and recover revenue using Saras' Customer 360 model
Integrations
Recharge
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