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Powering eCommerce with Data

Your go-to resource for omnichannel data strategies. Explore trends, analytics, best practices, and insights to make data your most powerful growth lever.

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Latest topics

Why a Single Source of Truth for E-Commerce is More Important Now Than Ever?

The Culture of Intelligence: Beyond Data, Toward Smart Decision-Making

Data Maturity: Why your data is still not an advantage to your D2C Brands?

Why Fivetran Can Get Expensive: Challenges with MAR Pricing for High-Volume Data

TikTok Shop Analytics: Complete Guide for 2025

Complete Guide to TikTok Shop Seller Center 2025

Customer Profitability Analysis: Metrics, Steps + Strategies (2025)

Customer Retention Analytics: A Comprehensive Guide (2025)

Ecommerce Customer Value: How to Calculate & Improve It (2025)

How D2C Brands Can Build Resilience in ‘Trump-tariffs Era’ With Supply Chain Uncertainty?

Editor’s Choice

Why Fivetran Can Get Expensive: Challenges with MAR Pricing for High-Volume Data

Struggling with Fivetran’s MAR pricing? This guide breaks down the hidden costs and shows how Daton helps eCommerce teams save on data integration.

Customer Retention Analytics: A Comprehensive Guide (2025)

Explore what customer retention analytics is, why it matters, how to conduct it, key metrics to track, and best practices to reduce churn and boost loyalty.

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Amazon Brand Analytics: A 2025 Guide to Smarter Selling with Data

Discover how Amazon Brand Analytics helps sellers gain insights into customer behavior, optimize search terms, analyze competitors, and drive business growth

Amazon Attribution Guide 2025

Amazon Attribution- Learn in-depth about its uses & benefits, and how it tracks and measures the impact of your non-amazon traffic on your Amazon products.

Amazon Aggregators 2025

Amazon Aggregators buy businesses and various brands on Amazon and scale them into lucrative brands. Should you join hands with Amazon Aggregators

Amazon ASIN Guide

Amazon ASIN number: Learn in-depth about ASIN, ASIN lookup, creating a new ASIN, and more to increase marketplace visibility and eCommerce sales.

ACoS Guide (Amazon Advertising Cost of Sale)

Amazon ACoS is an important metric to measure the PPC Ads performance. Learn to calculate, know factors influencing & reduce ACoS.

Amazon API Guide

Learn about Amazon APIs available for businesses and programmers to provide backend services to access Amazon logic, data, and functionality.

Expert Contributors

From founders to data engineers, content experts to product leaders, our authors bring real-world experience and latest insights from the eCommerce industry. Explore their stories and pick up practical tips and strategies to stay ahead in the rapidly changing eCommerce world!

CEO & Co-founder

Sr. Director of Product

Srinivas Janipalli

Director of Data Engineering

Product Marketing Manager

Associate Growth Marketer

Content Marketing Manager

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